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Speaker / Firefighter
How do you make decisions?

I have one big fear. I am afraid that if something happens to the people I lead, I will have to realize afterward that, with the best intentions, I made the wrong decision.

Do you recognize this fear, even if you don't fight fires? Join me on a journey into the world of neuroscience and decision-making. What barriers in my and your (unconscious) brain could be the cause of this? And how can you deal with this more consciously?

Making decisions
How does it work in reality?

1. How good is your perception?

You have five senses: hearing, sight, touch, smell, and taste. Do you always assume that what you have seen or heard is correct?

2. Do you really understand what you see?

Do you take the time to understand what you see, or do you use your perceptions to confirm your previous assumptions or beliefs?

3. Can you predict what will happen?

If you understand what is happening, you can also predict what will happen if you do nothing. Do you have enough knowledge to intervene?

4. What is the influence of technology?

Everything has to be 'smart' and 'AI' these days, but how well does that technology help in making decisions? And what influence does technology have on those decisions?
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Let me take you
A closer look into your brain

The first time I was really well-explained how decision-making works, I left the room in amazement.

We make hundreds of decisions every day and don't think about them. If we do think about them, we often feel good and confident about them. Until you realize how many of those decisions are not rational at all...

How does that work exactly? I'd be happy to take you through the process of how your brain makes decisions. How are choices made, and what influences them? And are they as rational as you think?

And perhaps most importantly, how critical are you of your own decisions?

Gain insight into your decision-making process

Experience for yourself how easily your senses can be confused

Discover how much information you can actually process in a short amount of time

Be amazed at how easily you 'hallucinate' with a little bit of information

about me
who is Bart van Leeuwen?

I am—if you were to ask my environment—an atypical person; I wear multiple hats and helmets in my daily (professional) life.

The connection between those hats and helmets lies in my interest in human decision-making. How do we make decisions, what does external pressure do to your brain, and what is the influence of technology?

I approach this not only from a theoretical perspective but also with extensive practical experience as a firefighter. By using practical examples, I make the theory tangible and challenge my audience to think.

The more we learn about how we make decisions as humans, the bigger the questions we can ask about it. I enjoy challenging people to look at their decisions differently.

Read more about me

As a firefighter, I lead my team in the heat of moment

I have an enormous passion for decision-making and the human brain, and I love to share this enthusiasm

Even I get sometimes confused; I like to use those examples to sharpen my audience's awareness.

Challenge! Do you dare to think differently about your own decisions?

Testimonials
what others say about me

Jan Wiersma

I had the pleasure of working with Bart on our Data and AI Conference Europe 2024 where he delivered a keynote. Bart was a joy to work with: he is professional, incredibly knowledgeable, an impressive speaker and is always looking to deliver the best bespoke keynote possible. I am already looking to re-book Bart for 2025. I would not hesitate to recommend him for any speaking engagement.

Shane McGlynn Managing Director, IRM UK Strategic IT Training Ltd.
Jan Wiersma

Bart has given Keynote talks at a couple of our conferences, and the audience reaction has been strongly positive each time. His talks are insightful, practical, and entertaining. He can discuss human behavior with the unique authenticity and perspective of a first responder. He can also dive deeply into technology, or bring in academic research to help explain his message, as someone with a background in science and teaching. He speaks with authority and confidence in his subject, but also brings in interesting and fun examples to illustrate his points.

It’s clear that he cares a lot about delivering value when he is on stage, but he doesn’t parachute in then disappear right after he speaks. Nor does he give exactly the same presentation to every group he meets. Bart is exceptionally personable, and will try to stay at the meeting longer, before and after his talk, so that the audience has the opportunity to engage with him one on one. He often uses this time to understand the audience better, and where they are coming from, so he can relate his message more to their needs.

Bart is always well-prepared, communicates thoroughly, and meets all his deadlines. From an organizer’s perspective, he is a professional in every sense of word, and a pleasure to do business with.

Tony Shaw CEO & Founder DATAVERSITY

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